Unshadowbanning on TikTok refers back to the technique of reversing a shadowban, a type of moderation the place a person’s content material is restricted with out their data. When shadowbanned, a person’s movies might obtain considerably lowered views and engagement, making it tough to develop their viewers or attain their goal customers.
Shadowbanning is usually used to fight spam, abuse, or different violations of TikTok’s group pointers. Nonetheless, it will probably typically be utilized incorrectly or with out clear rationalization, leaving customers annoyed and unable to know why their content material shouldn’t be performing as anticipated.
